There was a time when the name of Megastar Chiranjeevi used to make the movie buffs go into frenzy and his poise, dance and dialogues are still relished with great interest by many. However, with the changing times and tunes, the fame of Chiru has now spread to the households of Andhra Pradesh, thanks to the decision he has made on his political entry.

Many magazines are surviving by publishing Chiranjeevi's picture on cover page. There are evidences that magazines picked up sales for that week with Chiru on cover page. So much is the Chiranjeevi effect that a prominent restaurant 'Chutneys' in Hyderabad has got a Dosa on Chiru's name which sells like hot cakes. Also, whenever families and friends catch up, the name of Chiru gets everyone's attention now and debates and discussions are on for hours together on his issue. In fact, if people are discussing about themselves on various topics, and the word 'Chiranjeevi' is uttered by someone, the group goes silent and turns heads on to that person. Then the topic continues only on Chiranjeevi.

With the way things are going, there is a feeling that has been expressed by many that Chiranjeevi is not a name anymore but is more like a mantra since almost every one in the Telugu land is taking his name for some reason or the other.

But we have to see if the phenomenon continues even after Chiru announces party.